The existing Ceek business model is based around the production of virtual reality (VR) headsets that allow immersive experiences for the user. VR broadcasts include sporting events, live concerts or virtual classroom-based activities. Users with a VR headset can access content from the Ceek smartphone app, which is available on the iTunes and Google Play stores. Ceek also recently concluded a successful ICO, raising more than $17m from the sale of the CEEK token.